When we were asked to use a Mumbai celebrity to create a campaign for a Pune healthcare brand, we began with one question: What’s the connect?

Instead of using Anil Kapoor in a predictable, forgettable way, we studied the Pune audience in detail and created something truly new. The result was Mr. Vichaar Kar — a homegrown, sharp-witted mascot whose smart sarcasm and effortless Marathi banter made his chemistry with Anil Kapoor instantly endearing.We produced 8 episodic films covering 6 key specialties, each one fun, engaging, and widely shared across Pune. The campaign went viral, winning hearts and attention far beyond expectations.

Its success led Sahyadri Hospitals to create 100 more educational episodes with their doctors, turning complex medical topics into simple, engaging content for everyone.

Watch all 8 episodes and enjoy the show.